To everyone in Melbourne who has supported E-LAB over the last five years, whether you’ve worked with us, worked alongside us, or worked inside the business: thank you.
Five years ago, E-LAB was an idea. In May 2026, we marked how far that idea has come, celebrating with the Victorian clients, collaborators and partners who have supported the business since the early days.
It was the first of three client celebrations across the month, each one a proper thank-you to the people who have backed E-LAB from city to city.
During the evening, Daniel Castro and Caimin McCabe led the thank-you speech, comparing consultancies to pistachios. Unexpected, but it landed: nobody actually likes a pistachio once it’s been peeled for them. Too frictionless. Too standardised. No personality left in the process.
As industries scale, things get standardised: more process, more red tape, more people becoming interchangeable. One of the reasons E-LAB exists is because we wanted to build a consultancy differently. One where technical people could still have personality. Where curiosity mattered. Where relationships mattered. Where the way we work mattered.
